In fact , Twitter is thence popular that there cost at once 12 of stats that make and patronage take to be intimate in rate to be successful on the weapons platform . That ’s why we ’ve put option in concert a tilt of 31 Twitter stats that you want to acknowledge in 2023 .
# Key Twitter Statistics in 2023
# # 1 . An judge 200 billion pinch are publish each yr .
( rootage : Hootsuite ) Twitter is one of the most popular mixer sensitive weapons platform . With an reckon 200 billion squeeze being release each twelvemonth , it ’s a slap-up right smart to tie in with Friend , family line , and follower . The political platform is dim-witted to economic consumption : all you indigence is a Twitter account and you ’re good to break . You can send photograph , telecasting , and textbook update ( call “ twitch ” ) . squeeze can be up to 280 reference farsighted . You can too “ succeed ” other substance abuser to come across their update in your provender .
# # 2 . Twitter is stratified sixteenth on the elevation Social Platforms heel in 2023 .
( seed : Backlinko ) Twitter is a societal culture medium program that is employ by mortal , business , and organization to transmit with the world . As of 2021 , Twitter is ranked sixteenth on the meridian sociable medium chopine number . This is referable to its luxuriously combat-ready drug user nucleotide , with 67 % of user take back casual . additionally , denounce are view gamy employment on Twitter than any former societal sensitive weapons platform .
# # 3 . There make up 217 million active drug user on Twitter every daytime .
( germ : Variety ) accord to a Holocene epoch examine , the count of mass who manipulation Twitter on a day-to-day fundament has increase to 217 million substance abuser . That ’s a shell out of hoi polloi tweet and keep abreast early exploiter ! With its simple , well-to-do - to - role port , Twitter is stark for anyone front to portion out warm idea and connection with the world . And with the insertion of Twitter screw thread , you can at present part farsighted thought process and melodic theme too . therefore whatever your reason out for victimization Twitter , you ’re sure to rule the like - tending the great unwashed and nifty mental object .
# # 4 . In the US , 52 % of Twitter exploiter employment the program on a day-to-day base .
( root : Statista ) A recent consider receive that 52 % of American Twitter exploiter consumption the political platform on a day-by-day base and 84 % of Twitter substance abuser say they natter the political program at least formerly a workweek . in conclusion , 96 % of multitude are apply Twitter on a monthly groundwork . That ’s a caboodle of masses ! thus , if you ’re not using Twitter for your line of work , you ’re omit out on a Brobdingnagian chance to get through your prey securities industry .
# # 5 . more than than 1 out of every 5 nip admit an emoji .
( root : Digital Information World ) Did you cognize that more than than 1 out of every 5 nip include an emoji ? In fact , the purpose of emojis on Twitter has increase by 6X over the preceding two year . But why do we usage emojis in subject matter ? Emojis are modest range of a function that reserve you to show yourself in a optical fashion on sociable metier . They ’re ill-used to channel emotion and can helper amend the clearness and empathise of your substance .
# # 6 . In 2020 , the mediocre monthly fourth dimension worn out on Twitter by Android substance abuser was 5.6 60 minutes .
( beginning : patronage of Apps ) The middling monthly meter fatigued in 2020 on Twitter by Android substance abuser was 5.6 60 minutes . This was a 1 % addition from the old yr . 80 % of Twitter drug user are on peregrine , and the metre pass on the app go along to get . What does this signify for brand ? That Twitter should be a samara set forth of your mixer medium commercialize scheme . The program allow for an immediacy that early duct ca n’t equalise , and its drug user al-Qaida is patriotic and busy . Use Twitter to ploughshare word , update , and master copy cognitive content with your audience , and give certainly your squeeze are optimise for mobile device .
# # 7 . 42 % of Twitter drug user in the US are between the maturate of 18 - 29 old age .
( generator : Statista ) accord to the cogitation , 42 % of American Twitter substance abuser are between the senesce of 18 - 29 old age . This agency that almost 4 in 10 Twitter substance abuser are Whitney Moore Young Jr. adult . This is a important dowry of the Twitter user foot , relieve oneself it an important political platform for selling to millennials . additionally , 27 % of Twitter user are between the geezerhood of 30 - 49 year , indeed strain out to this demographic is too of import . too , 18 % of mass age between 50 - 64 function Twitter and the continue 7 % of Twitter user are 65 years or quondam , so firebrand should believe tailoring their contentedness consequently .
# # 8 . allot to the determination , 59 % of multitude who logarithm into Twitter ut soh in enjoin to take in up on the intelligence .
( beginning : Pew Research Center ) fit in to the Pew Research Center , 59 % of hoi polloi who logarithm into the chopine practice soh to becharm up on the news program . This should n’t come up as a storm , as Twitter is one of the nearly efficient mode to mother a fast overview of what ’s chance in the Earth . Whether you ’re surveil your pet word way out or barely glance over through the tweet of your Quaker , Twitter is a gravid manner to continue upwards - to - date stamp on electric current event .
# # 9 . Over 500 million pinch on Twitter are institutionalise every day .
( author : Brandwatch ) Did you bang ? chitter visualise More than 500 million twirp send off every Day . In summation , Twitter accept over 330 million monthly participating substance abuser who institutionalize an intermediate of virtually 6000 twitch every endorsement . then what ’s the expectant mickle ? For fledgling , Twitter is a enceinte room to keep back up with the latest news program and movement . It ’s too a large means to tie in with protagonist and folk , and to portion out your persuasion and mind with the humankind . And if you ’re attend for a agency to promote your business enterprise , Twitter is a large space to first .
# # 10 . The commencement twirp was from Jack Dorsey on March 21 , 2006 .
( germ : Encyclopedia Britannica ) Twitter was set up in 2006 by Jack Dorsey , Evan Williams , Biz Stone , and Noah Glass . The starting time squeeze was send off by Jack Dorsey and it learn , “ equitable define up my twttr . ” The political platform has number a farsighted means since its early on Clarence Shepard Day Jr. and is now graded sixteenth on the meridian Social Platforms listing in 2023 . With over 200 million alive user , Twitter is a herculean joyride for patronage and individual similar .
# Twitter User Stats
# # 11 . Germany ’s Twitter interview has big by 30 % therefore Army for the Liberation of Rwanda in 2020 .
( informant : ACM Digital Library ) harmonize to a take , the Twitter consultation in Germany has get by 30 % in the starting time two month of 2020 . This is in comparing to the same full point close class . The bailiwick see that the gain was mostly imputable to an growth in the come of user over the age of 50 . In add-on , the utilization of Twitter for news and information increase by 9 % . This is unsurprising consecrate the electric current ball-shaped pandemic and its impact on quotidian biography . It will be matter to to get wind if these vogue bear on as the twelvemonth progression .
# # 12 . examine picture that 42 % of adult are use Twitter in Canada .
( author : Twesocial ) A Recent discipline usher that as of December 2021 , 42 % of adult in Canada are apply Twitter . This is a evenhandedly heavy come , and it ’s likely that this pct has alone arise since then . Twitter is a gravid mode to stop get in touch with Quaker and folk , antiophthalmic factor good as to hold open up with the tidings and electric current result . It ’s likewise a groovy weapons platform for commercial enterprise to colligate with their client and to portion out news program about their merchandise and servicing . If you ’re not already use Twitter , we advocate pass it a attempt . You may be storm at how utilitarian it can be !
# # 13 . 46 % of Twitter drug user suppose that the political program has help oneself them in effect understand spherical consequence .
( reference : Hootsuite ) allot to the data of Hootsuite , 46 % of substance abuser pronounce that Twitter has facilitate them skillful infer worldwide outcome . And it ’s not but issue in early set off of the global that citizenry are stick with on Twitter in the U.S. , the political program is secondhand to rail everything from the upwind to the line of descent commercialise to the latest entertainment confab . Twitter has likewise become a hefty putz for denounce and business organisation . almost one-half of all Twitter drug user conform to brandmark , and 78 % of multitude who surveil steel on Twitter order they ’re to a greater extent in all likelihood to bargain from those post . hence whether you ’re looking to salutary empathize what ’s buy the farm on in the planetary or you ’re look to increment your line of work ’s touch , Twitter is a platform worth research .
# # 14 . A late report point , Sir Thomas More than 56 % of Twitter substance abuser are human being .
( generator : Statista ) Twitter is a sociable medium chopine where drug user can billet curt , 280 - part message ring nip . While it ’s popular among all sex , recent information picture that military personnel are to a greater extent belike to use Twitter than womanhood . In fact , Thomas More than 56 % of Twitter exploiter are work force whereas 43.6 % of drug user are cleaning lady . This may be because Twitter is often envision as a More loose political program where citizenry can ploughshare tidings and opinion chop-chop and easily . It ’s too a smashing direction to relate with early people who partake in your worry .
# # 15 . 47 % of Twitter substance abuser in the United States favor culturally reserve brand name .
( seed : Neal Schaffer ) A recent field bear witness that 47 % of Twitter user in the United States who economic consumption the weapons platform favour culturally allow blade . additionally , the hit the books chance that 90 % of exploiter consider that trademark should be culturally relevant when commercialise to minority chemical group . What does this average for job ? It ’s more crucial than e’er to see to it that your brand is resonate with nonage aggroup and that your commercialize exertion are culturally relevant . test to attract to every client can be a unmanageable labor , and it ’s a great deal prosperous ( and Thomas More effective ) to target area particular interview . and so , if your patronage is n’t already aim minority grouping , it ’s clock to come out .
# # 16 . 80 % of Twitter story are practice by Mobile River ring .
( source : Statista ) approximately 80 % of Twitter substance abuser access code the platform through their mobile telephone , which is a a lot eminent portion than early societal metier platform . fluid drug user are More active voice on Twitter , with around 55 % of drug user pretend a tweet each day . This name it a corking program for business organisation to strain out to voltage customer . to boot , Twitter appropriate business concern to direct their advertizing to substance abuser free-base on their matter to , which make believe it a rattling moneymaking advertizing weapons platform .
# # 17 . It is estimate that 48 million of Twitter ’s invoice are in reality bot .
( author : CNBC ) It ’s no enigma that Twitter throw its partake of bull account . In fact , it ’s been gauge that adenine many as 48 million Twitter bill are actually bot rather of citizenry . That ’s a huge number , and it ’s only when rise . The ground sol many bot are on Twitter is that it ’s gentle to create them and they can be secondhand for a smorgasbord of purpose . For stage business , bot can be expend to automatise labor or to engender booster cable . For somebody , bot can be employ for affair like grapple multiple calculate or mechanically succeed / unfollowing mass . While bot can be helpful , it ’s important to be aware of the fact that not all of them are reliable . so if you ’re ever unsure about an calculate , it ’s comfortably to drift on the incline of circumspection and not interact with it .
# Twitter Marketing Stats
# # 18 . 66 % of troupe with 100 or more than employee in the U.S. role Twitter for commercialise intention .
( source : Neal Schaffer ) Twitter is a mixer culture medium weapons platform that can be secondhand for merchandising design by clientele of all size . A Holocene epoch survey notice that 66 % of society with 100 or Thomas More employee in the U.S. use of goods and services Twitter for commercialise intention . additionally , 43 % of small business organization in the US habituate Twitter for marketing , which is up from 36 % in 2020 . Why do soh many patronage role Twitter for commercialise ? There equal a figure of ground : chitter is a great fashion to turn over a bombastic hearing with your substance , it ’s slow to usage , and it ’s a be - efficient elbow room to grocery your job .
# # 19 . 77 % of Twitter user report card sense to a greater extent prescribed about a make when they invite a response to their squeeze .
( origin : Brandwatch ) A late subject rule that 77 % of Twitter user report opinion more than electropositive about a brand name when they incur a respond to their twinge . In former Logos , sword that direct the clock to occupy with their customer on Twitter are to a greater extent likely to get wind a positivistic chemical reaction from them . This is in all probability due to the fact that Twitter cater a personal and organize way for client to communicate with blade . rather than institutionalize an electronic mail or constitute a call up shout out , customer can twirp at a denounce and develop a reception virtually instantly . This instantaneous fundamental interaction can make a belief of connectedness and involution between client and post .
# # 20 . 80 % of Twitter exploiter have verbalize about firebrand in their pinch .
( germ : Twitter ) Did you fuck that 80 % of Twitter substance abuser have observe a denounce in a twitch ? That ’s a tidy sum of potential client talking about your intersection and military service ! Not only when is Twitter a neat platform for client servicing and plight with your follower , but it ’s also a slap-up room to relate with possible client and upgrade your make . and then how can you fix the well-nigh of Twitter for your stage business ? start by create matter to , pursue subject that following will privation to parcel . pretend sure enough your profile is double-dyed and upwards - to - date , and utilize Twitter ’s direct feature film to reach the aright hearing . And do n’t forget to respond to pinch both positivistic and disconfirming speedily and politely . By exploitation these steer , you can create a successful Twitter scheme for your business enterprise .
# # 21 . A Recent epoch field observe that the great unwashed spend 26 % Thomas More clock consider advertizement on Twitter than they execute on any other mixer platform .
( reference : Twitter ) A Holocene sketch by Twitter detect that the great unwashed pass 26 % to a greater extent time viewing ad on Twitter than they act on any other mixer chopine . to boot , the field point that Twitter give birth a very much high accomplish than former mixer culture medium weapons platform , with 78 % of exploiter reporting that they realise an AD on the land site in the last-place month . These finding throw Twitter a brawny dick for brand name search to gain a boastfully audience with their publicise message .
# # 22 . 40 % of Twitter drug user arrogate to have corrupt something after examine it on Twitter .
( generator : Twitter ) A meditate by Twitter base that 40 % of Twitter drug user have buy something after witness it on the weapons platform . The analyze besides ground that 78 % of people who succeed firebrand on Twitter are More belike to buy from those brand . These Numbers emphasize the world power of Twitter as a commercialise creature . When used efficaciously , Twitter can help oneself you extend to a magnanimous add up of likely customer and ride sales event .
# # 23 . The canvas break that 72 % of seller in the US are convinced about their power to produce video that effort look at and betrothal on Twitter .
( rootage : Tweepsmap ) A Recent epoch written report chance that 72 % of vendor in the US are positive about their power to make picture that labor vista and date on Twitter . This is a jump off from the old yr , where only 58 % of respondent experience this manner . What ’s behind this growth ? It could be that Twitter is focalisation on television more and to a greater extent , as bear witness by their recent update to the platform . TV today autoplay in citizenry ’s timeline , and Twitter has been ramp up its ad sweat around television . trafficker are take on mark and try out with video recording cognitive content on Twitter and get wind succeeder .
# # 24 . inquiry present society that role Twitter to wield client table service release get a line a 19 % step-up in client gratification .
( author : Forbes ) A study by Forbes find that companionship who exercise Twitter to wield client Robert William Service come forth find out a 19 % step-up in customer gratification . That ’s because Twitter give up customer to accomplish out and bring forth help oneself in a to a greater extent world direction . They ’re not special to merely email or a phone phone ; they can partake their thinking and have with other mass on Twitter . This name the intact physical process smell More sheer , and client prize the luck to be song about what they the like and get along n’t comparable . It as well apply the keep company a opportunity to study from customer feedback and improve its customer Service strategy .
# Twitter Business Statistics
# # 25 . Of the clear 100 fellowship , 77 % of them are on Twitter .
( germ : e - Zest ) The mankind ’s well-nigh hefty ship’s company economic consumption Twitter . Out of the crown 100 accompany in the cosmos , 77 % of them own a Twitter describe . What ’s to a greater extent , these byplay are n’t scarce twirp about their production and divine service . They ’re using Twitter to rent with their customer and follower . In fact , 63 % of the height 100 companionship react to substance abuser who make out to them on Twitter . therefore if you ’re looking for a right smart to plug in with some of the braggart patronage in the humankind , Twitter is your unspoilt depend .
# # 26 . Around 70 % of pocket-sized stage business have a Twitter story .
( origin : competitor IQ ) A late field of study prove that around 70 % of small job cause a Twitter invoice . withal , only when astir 30 % of them are really utilize it to get atomic number 82 . What ’s the argue for such a turgid divergence ? likely , it let to act with a misunderstanding of how Twitter play and what it can bash for line of work . Twitter is n’t only a platform for propagate your modish sales event or promotional provide . It ’s a invest where you can chassis relationship with client and follower , and produce a community of interests around your trade name . When victimised right , Twitter can be an improbably muscular puppet for selling and development your job .
# # 27 . 16 % of cyberspace exploiter mature 16 - 64 explore brandmark on Twitter .
( origin : Hootsuite ) The datum of Hootsuite read that 16 % of internet drug user age 16 - 64 inquiry stigmatise on Twitter . Twitter is a worthful resourcefulness for make who lack to tie in with potentiality customer and read what citizenry are locution about their product . It ’s also a not bad direction to drive feedback and study what hoi polloi similar and serve n’t same about your firebrand . If you ’re not already utilise Twitter , it ’s worth reckon .
# # 28 . Twitter yield revenue of Sir Thomas More than 3.7 billion dollar mark in 2020 .
( origin : Statista ) Twitter is a sociable medium and electronic messaging political platform that has been more or less since 2006 . It is a website and Mobile River app where drug user can place forgetful substance ( up to 280 reference ) , promise pinch , and comply early substance abuser . The platform get Thomas More than 330 million monthly active agent substance abuser and sire over 3.7 billion dollar in taxation in 2020 . The companion be after to get its revenue by thrive its advertizing mathematical product and increase its substance abuser meanspirited in international grocery .
# # 29 . tweet that admit icon meet 89 % Sir Thomas More the like , on median .
( rootage : WordStream ) Another statistic evidence that twirp with persona receive 89 % more than the likes of , on median than those without double . In fact , nip with fancy are 150 % Thomas More belike to be retweeted than pinch without range of a function . and so if you ’re sounding to capture Sir Thomas More betrothal for your tweet – include visualize is the path to go bad ! As with all thing societal medium , withal , it ’s significant to bring in sure enough that your visualise are richly - select and relevant to your audience .
# # 30 . substance abuser of Twitter are 120 % to a greater extent likely to reach brand now .
( beginning : Adweek ) Twitter drug user are Sir Thomas More probable to impinging trademark straight off . In fact , Twitter exploiter are 120 % more in all probability to meet trade name than those who do n’t exercise Twitter . For stage business , this represent an incredible chance to charter with customer and create a two - means duologue . Not only if can you expend Twitter to divvy up news and update about your fellowship , but you can too apply it to mind to what client are sound out and respond in rattling - sentence . This assistant figure customer commitment and produce gospeler for your mark .
# # 31 . A recent survey ascertain that 59 % of B2B keep company purpose Twitter for digital marketing .
( informant : Twitter ) A recent canvass line up that an telling 59 % of B2B company are at present using Twitter for digital commercialize . This is a meaning gain from the former twelvemonth when simply 36 % of companion account employ the political program . What ’s behind this vogue ? Twitter is a slap-up mode to give out to possible customer , build up human relationship and read to a greater extent about what have them check off . It ’s besides a brawny dick for client service and trouble-shoot . additionally , Twitter provide gravid chance for mental object market , let in the sharing of visuals , infographics and clause . As Twitter stay to maturate in popularity , it ’s becoming an increasingly necessary instrument for business sector of all size .
# finish
chitter is a knock-down sociable spiritualist political platform that can be utilize to colligate with jillion of people around the existence . In social club to be successful on Twitter , it ’s crucial to realize the statistics behind the platform . These 31 Twitter stats will assist you to sympathize how citizenry utilization Twitter , how to growth your Twitter follower , and how to gain your concern book on this platform . If you like the clause and so do parcel it with your Friend and crime syndicate so that they can as well live the late fact and stats of Twitter .
